Lidl is making headlines again (after its viral sneakers) with a new item destined to make waves: a jacket that blends britpop, irony, and festival culture — ready to become the obsession of the summer.

Inspired by the world of Oasis and their timeless aesthetic, this jacket reminds us of a piece we now automatically associate with the band. It’s called Lidl by Lidl, a clear reference to the 2002 track “Little by Little,” and the launch comes not only as a tribute to the band’s reunion, but also to celebrate 30 years of the brand in the UK. No rockstars in the official shots, but a model with unmistakable britpop attitude perfectly capturing the project’s spirit of nostalgia and pop culture.

The timing is perfect: right as the Oasis reunion tour — the most anticipated in years — kicks off, Lidl drops an item that feels like it’s straight out of a retro wardrobe, but updated for festival practicality. The jacket features cooling pockets for drinks and a bottle-opener zipper — details that make it festival-ready, ideal for massive summer concerts like those planned for one of britpop’s most iconic bands.

The design throws it back to the ’90s, but with that irreverent twist that has made Lidl merch a true style statement. Priced at £30, it will be available exclusively online at lidlbylidl.co.uk starting at 10:00 a.m. on Wednesday, July 9.

So, if you don’t want to be left empty-handed — and most importantly don’t want to look back in anger — set your alarm and get ready for the drop of the year.