Louis Vuitton and Virgil Abloh’s pop-up store has opened

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12 July 2019

For the new New York temporary by Louis Vuitton and Virgil Abloh, the watchword is neon green... everywhere.

In New York, at 100 Rivington Street, the temporary store of Louis Vuitton and Virgil Abloh has opened, a perfect setting for the men’s autumn/winter 2019 collection. 

From someone like Virgil we could not expect a simple shop, in fact the whole space was conceived as an immersive experience that aims to discover the collection, but not only. Inside you can also find prints inspired by the city, patches that refer to the Maison, prints with flags that represent the different nationalities of the designers.

A special characteristic of the store – also called the residence – is that every internal and external surface, from the door to the jambs, from the floor to the ceiling, from the furniture to the ornaments, has been covered with a layer of neon green. Walking down the street it will be impossible not to notice it and not to get close. 

louis vuitton virgil abloh new york | Collater.al
louis vuitton virgil abloh new york | Collater.al
louis vuitton virgil abloh new york | Collater.al
louis vuitton virgil abloh new york | Collater.al
louis vuitton virgil abloh new york | Collater.al

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