Style All the New Features of adidas by Stella McCartney for FW 24
Stylecollab

All the New Features of adidas by Stella McCartney for FW 24

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Collater.al Contributors

There are two adidas by Stella McCartney collections for Fall Winter 2024: the Hero Collection and the Workout Wardrobe. While the first focuses on athlete recovery, the second is dedicated to periods of intense training. Both collections combine adidas’ design with advanced AEROREADY technology, which supports the new generation of athletes at every step. Additionally, the key pieces in the collection are made with 73% recycled polyester, in line with adidas’ ambition to end plastic waste.

The Hero Collection, which focuses on athlete recovery, pays homage to the training sets from the 1970s and 1980s through contemporary cuts with radiant floral prints. Orange, as seen in the campaign shots, along with neon green, magenta, and royal blue, are combined with softer tones like coral pink and camel.

The Workout Wardrobe Collection, on the other hand, offers support and freshness. Every movement is enhanced by sculpting-inspired designs. In this case, the standout colors are chalky purple and mustard—a curious combination that adds character to the collection.

«This season, I wanted to redefine and refresh the training essentials in a truly adidas by Stella McCartney way; combining exceptional comfort, high-performance functionality, and innovative materials to inspire and empower. These pioneering pieces not only look and feel amazing, but are designed to support our community in achieving their best personal results, whether it’s in a studio class, a HIT session at the gym, or outdoor training,» says Stella McCartney.

Stella McCartney
Stylecollab
Written by Collater.al Contributors

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