The North Face has launched its new “NEVER STOP” campaign to celebrate women who challenge themselves, push their limits and climb mountains every day, both in sports and figuratively speaking, in their everyday lives, proud to make a difference and break new ground for others to follow in the future.

Created to give women a voice and share their extraordinary accomplishments, The North Face’s “NEVER STOP” campaign aims to give visibility to stories that can be a source of inspiration and encouragement. 

Featuring the voice of British singer-songwriter Jess Glyne, the campaign video features women who have overcome their own limitations and broken down walls not only in sports but also in their professional lives, such as human rights lawyer Stephanie Case, climber Ashima Shiraishi, artist and activist Miramar Muhd and members of the “She Runs It” community, who are involved in projects that support and promote the role of women in marketing, media and technology.

“As a brand we have always believed in the extraordinary power of communities, and you can’t have truly thriving and active communities without women. We wanted to engage and showcase some extraordinary women in our upcoming spring collections in the hope that they will inspire and encourage us to experience more of nature and connect with our surroundings, thus finding serenity, something we all need now more than ever”, comments Amanda Calder-McLaren, Senior Brand Communication Director at The North Face.
The campaign will run throughout the spring, with new stories being released between now and May.

Here you can discover all the women featured in The North Face’s “NEVER STOP” campaign and pushing the boundaries of exploration.