Follow us on

Subscribe to the Collater.al newsletter
Stay up to date with the latest news
ita

YOOX x adidas Originals EQT – Play With Essential

Starting with the claim “Everything that is essential, nothing that is not.” which accompanied the new adidas originals EQT campaign, we have developed the concept PLAY WITH ESSENTIAL to maintains a bond with the idea of synthesis and simplicity behind the brand, by reinterpreting it according to a pop key perfectly consistent with the YOOX style.

Credits
Production/Creative Direction: Collater.al Studio
Director: Massimiliano Bomba
Stylist: Ramona Tabita

YOOX x adidas Originals EQT – Play With Essential
Close