Starting with the claim “Everything that is essential, nothing that is not.” which accompanied the new adidas originals EQT campaign, we have developed the concept PLAY WITH ESSENTIAL to maintains a bond with the idea of synthesis and simplicity behind the brand, by reinterpreting it according to a pop key perfectly consistent with the YOOX style.
Credits
Production/Creative Direction: Collater.al Studio
Director: Massimiliano Bomba
Stylist: Ramona Tabita
