Each of her works is basically composed of three elements: her life background, her inspirations, and the subconscious, which is also the glue that puts it all together. She calls herself an “archival pest, with no bad intentions”, a unique artist who manages to combine photography, collages and illustration. We are talking about Naomi Vona, an Italian artist based in London, who is able to take any illustration or photo and twist it, rework it and create a new interpretation of the original shots.
Her work starts essentially from pens, paper, washi tape and stickers, with these simple tools can give each image a new life, reinterpreting it with his particular style, between vintage and contemporary.
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Vintage photo recovery is an increasingly popular practice, in a world saturated with digital devices, knowing how to fish out something from the past but above all knowing how to rework it in the right way is not for everyone.
The first and perhaps most controversial project we decided to tell you about is undoubtedly “Selling lies”, where Naomi Vona has completely transformed an ordinary fashion magazine into a personal and controversial visual diary.
A complex work that manages to blend different techniques, altering as we said vintage and contemporary images to generate a new interpretation of the original shots.
An interpretation that smacks of protest, for a fashion world that, according to his personal perspective, often proposes futile advertising as an end in itself.
In “Selling lies” the Italian artist has eliminated every brand, every dress, leaving visible only the face of some models, adding only light drawings with vibrant colors.
From fashion to music, yes, because the artist has also tried her hand at the fantastic LPs, which are slowly returning to fashion, this year they have even exceeded the sales of normal records.
From Abba to lesser-known records, Naomi Vona reinterprets or even distorts the covers of some of the most famous records in history giving her own personal interpretation.
I just imagined putting ABBA on a spaceship and seeing what kind of success it might have on another planet.
In the second cover instead, starting from Tori Amos’ album, “Under the Pink”, she has completely rethought the entire cover, making it practically unrecognizable.
We come now to “Mongolfiere Series”, a series of sketchbook full of vintage portraits altered and ready to fly.
I wanted to imagine the extent of each photo as an imaginary abstract world.
Each subject in the series of the Italian artist represents a floating and colored balloon that walks freely in time and space. Naomi Vona has personally chosen each photo, retrieving from the drawer photos of many, many years ago, but has also chosen testimonials of excellence, one of all Vincent van Gogh.
An artist full of ideas, who manages to post-produce her works not thanks to programs such as Photoshop but using only her creativity and her brushes.