Zone Focus Timer, a mechanical timer designed to help us regain focus, time, and—above all—mental space, was born from the need to pause and manage our time. Created by the studio New Things Lab, this analog and minimalist design object is much more than a simple timer: it’s a statement of intent.
With an aesthetic reminiscent of analog camera dials, the Zone Focus Timer turns the act of setting time into something almost meditative. Rotate the dial, choose the duration, press the button: each gesture is designed to slow us down and bring us back to the present moment.
The concept behind it is as simple as it is powerful: using time limitation to maximize the quality of our attention. Whether you’re working, studying, reading, or just taking a break from your phone, this timer adapts to every situation with almost Zen-like precision.
Some use it on their desk next to a plain notebook, others place it alongside their designer setup, and some see it as a poetic alternative to the usual kitchen timer or yet another productivity app. The beauty of the Zone Focus Timer also lies in what it lacks: no screens, no notifications, no updates—it’s what it doesn’t do that makes it special.
Currently crowdfunding on Kickstarter, the project has already surpassed most of its initial goals—a sign that maybe we’re truly ready to reconnect with ourselves?
