Sharpening our focus on A$AP Rocky during the trial that declared him not guilty, we had already noticed his Ray-Ban eyeglasses—a detail that foreshadowed an announcement that surprised (almost) everyone. The Harlem rapper has been named the brand’s first-ever creative director, officially making history for Ray-Ban. Known for his influence in both music and fashion, Rocky will oversee Ray-Ban’s creative projects, redesign retail spaces, and bring a fresh aesthetic vision to the brand’s identity—further cementing his status as a trendsetter. Now, all we can do is wait to see what unfolds in the coming months.
A$AP Rocky Becomes Ray-Ban’s First Creative Director
