A few days ago he revealed his new logo, this week presents the first campaign under his new artistic director, Raf Simons.

Calvin Klein is in the mood for novelty, but as he knows, to innovate he must also looking to the past.
The campaign, renamed American Classics, is a tribute to the most successful pieces of the American brand, the denim and the underwear, both considered, by the pop culture, iconic pieces.
So half-naked models, photographed by Willy Vandeperre, converse with 21st-century artists like Andy Warhol, Richard Prince and Sterling Ruby.

A particular opposition that finds its explanation in the words that shall accompany each work of art.