Dressing for a day in the mountains no longer means choosing between practicality and aesthetics. In recent years skiwear has gradually moved away from its purely sporting dimension, becoming a meeting point between technical research, streetwear influences and new interpretations of outdoor style. Wider silhouettes, bright colors, coordinated sets and accessories that take center stage: even on the slopes, the winter wardrobe follows a precise identity.

It is precisely from this meeting that the proposal by CMP Moving begins, the urban-outdoor line of CMP, a brand of the F.lli Campagnolo group. Designed for those who experience movement as a natural part of everyday life, Moving brings a contemporary aesthetic to the snow, without giving up the features needed to face cold, wind and bad weather. The Fall Winter 2026/27 collection, Made for Snow, puts ski and snowboard suits and sets at the center, playing with wide fits, bold color combinations and contrasts that make every look instantly recognizable.

Color is one of the season’s distinctive elements. Jackets and pants can be matched through solid tones and graphic contrasts, while the more relaxed fits look directly to the imagery of snowboarding. The result is skiwear that does not merely accompany movement, but builds a visual language that is recognizable even off the slopes. Naturally, when it comes to snow clothing, aesthetics must dialogue with very concrete needs. Waterproofing, breathability and thermal insulation become essential for coping with changing weather and spending many hours outdoors. In the CMP Moving collection, these characteristics translate into technologies such as Clima Protect®, which protects from wind and water while maintaining breathability, and Feel Warm Flat, padding designed to retain heat without adding too much bulk to the garments.

Alongside outerwear, the choice of mid-layers also helps build a functional wardrobe. The technical tops in Softech, lightweight and four-way stretch, promote the evaporation of sweat and follow the body’s movements during activity. They are the less visible garments, but indispensable for tackling a day on the snow with the right balance between comfort and freedom.

Details also come into play to complete the outfits. The collection offers technical pants, bib overalls with suspenders and padded jackets, as well as accessories designed to protect the extremities from the cold. Among them, the Teddy Fur balaclava introduces a softer, more tactile component, while the waterproof mittens with 3M™ Thinsulate™ padding focus on thermal protection and grip. The knit hat with pompom, meanwhile, adds a more playful accent to mountain looks.

An approach in which Moving’s direction can be recognized: bringing CMP’s technical know-how into a wardrobe that does not belong exclusively to the sporting dimension, but can also accompany the moments before and after a descent. Another interpretation of snow style comes from K-Way, which from November 10 presents the Ski Fall Winter 2026/27 collection. Here, the starting point is a bond with the mountains that belongs to the very history of the brand. Born in Paris in 1965 as a symbol of rain protection, K-Way in fact soon found in skiing a natural territory in which to experiment with new technical solutions.

As early as the 1970s the brand approached the world of alpine skiing, becoming official sponsor of the French national team. A path that culminated in 1992, when it outfitted the French athletes at the Albertville Winter Olympic Games. Today this heritage returns to the center of the new collection, developed within L’Action, the brand’s most technical and high-performance line.

The garments are designed to face mountain conditions through a balance of protection and lightness. PrimaLoft® padding provides thermal insulation without weighing down the silhouettes, while waterproof and breathable fabrics protect from snow and wind. However, the focus on functionality does not exclude a more lifestyle-oriented dimension: the goal is to accompany skiers during sporting activity, but also during breaks, when the day shifts from the slopes to the mountain huts and the après-ski spaces.

Previewed in January 2026 during Milan Men’s Fashion Week at BasicVillage, the collection tells precisely this double soul. The mountain becomes not only a setting in which to test the performance of the garments, but also a place of meeting, sharing and freedom, where technical clothing can find its own stylistic expression.

Two new openings in the French Alps reinforce this relationship with the territory. On November 27 K-Way will inaugurate a store in Val d’Isère, at 69 Val Village, while on December 1 it will be the turn of Megève, at 9 Rue du Général Muffat de Saint-Amour. Two addresses that bring the brand back to some of the most representative locations of French ski culture and that will host the entire Ski FW 26/27 collection. Two different visions, then, but united by the same idea: skiwear is no longer just a set of garments to wear to face the cold. It is a wardrobe that must work during a descent, protect from weather conditions and leave room for the personality of the wearer. Because even in the mountains, between a slope and an après-ski, functionality can become a matter of style.