This year, to celebrate International Women’s Day, Apple released an all-female version of Behind The Mac. 

The 2018 campaign is renewed every year with short commercials that show both well-known personalities from show business and music, but also normal users, working behind the screen of a Mac. The interesting aspect of this campaign is that every country has the possibility to customize it, for example, a few days ago we talked about the commercial made by Apple Japan that instead of known faces used cartoon and anime scenes. 

But Behind the Mac can also change according to the occasion to celebrate, so in this spot, always busy working behind a computer, we see personalities ranging from Lady Gaga to Malala, from Greta Gerwig to Diane von Furstenberg. In the background? “***Flawless Feat. Chimamanda Ngozi Adichie” by Beyoncé.