The global mobilization to what happened on May 25th at George Floyd in Minneapolis, is synonymous with a broad and general sharing of the desire to say no more to any form of racial discrimination, whatever it may be and towards any action that may perpetrate it.

The fashion world has made its voice heard condemning the episode and the racism that in the United States is evidently still a problem far from being solved, through the positions taken by brands such as Nike, for example, which was one of the first companies to take a clear stand against the violence that took place in Minneapolis and to broadcast a commercial, which was then also taken up by adidas (the two sportswear giants had never shown so much solidarity), in which the statement is strong: Let’s all be part of the change.

Just starting from this sentence, we have chosen to put together some answers, not without controversy, that the fashion world has given to a problem that affects everyone, no one excluded.

Gucci has entrusted its thinking to activist, poet and artist Cleo Wade: “The world will say to you: we need to end racism. Start by healing it in your family…“. In addition, on Thursday, June 4th, all of the brand’s activities in the U.S. will stop to allow employees to have a day of mourning, to honor lost lives, and to continue to strive to become part of the solution to the problem.

Supreme posted a wonderful sax performance by Pharoah Sanders accompanied by this text: “Denying a person’s humanity will turn blood into fire, love into rage, community into chaos. We stand with everyone seeking justice for George Floyd, Breonna Taylor, Ahmaud Arbery and all victims of police brutality.”

Jacquemus posted the video of young 12-year-old Keedron Bryant, who sings to describe the frustration and pain.

Marc Jacobs posted a photo showing the deleted logo at the entrance of the building. In its place are the names of George Floyd and Sandra Bland, a 28-year-old African-American woman who died in prison after an arrest in circumstances never clarified. The text accompanying the image: “A life cannot be replaced. Black lives matter”.

Noah chose to post a long message from his founder, Brendon Babenzien.

Prada ondemns discrimination in all its forms, emphasizing the work of its Diversity and Inclusion Council which fights against race-based injustices around the world.

Valentino posted a triptych on Instagram stating what the maison’s ideas are.

Even Dior has not failed to support those who fight against racism and injustice.