To celebrate the characteristics of PROPHERE, the last model of adidas launched on December 15th, we decided to tell it together with 4 artists of the Italian Hip Hop scene.
4 young and different identities.
4 identities without compromises that exist on their own terms.
The rappers Pretty Solero and Ketama126 and the producers and multi-instrumentalists Frenetik & Orang3, are protagonists of a campaign that plays on the contrast between bare and elaborate, dark and neon lights, between an abandoned place and the strong presence that occupies it.
“On the periphery of this mainstream is our uncompromising creators.
People who exist on their own terms, on their own turf.”– adidas
A new aggressive silhouette, an urban sneaker that breaks with the past, a marked and impetuous look.
Light is easy to love. Show me your Darkness.
https://vimeo.com/247960236 Credits:
Production/Creative direction: Collater.al
Photo: Andrea Benedetti
Video: Ivan Van Khokhlov
Stylist: Ramona Tabita
