After this long period of isolation during which we missed the physical contact with people and human relationships, Diesel decides to celebrate the importance of being together with the campaign “When together” for SS21.

The campaign, the first developed with Creative Director Glenn Martens, consists of a short film directed by documentary filmmaker Cheryl Dunn that shows eight couples, who after a period of separation, find each other again. Every gesture, every caress, every kiss is as if it were the first. Each movement is a new first experience and finding each other becomes a rediscovery.

The eight couples were carefully chosen by Dunn and are New York couples who have experienced isolation in different ways, some separated by a street, others by dozens and dozens of miles, some have lived apart for a short period, others up to 8 months.

As all Diesel campaigns, “When Together” turns into a mirror of society, chronicling experiences that can embrace everyone, continuing to give voice to people of all genders, backgrounds, ethnicities and experiences.

“Diesel, to me, has always been a radical protagonist, with her blunt honesty and sense of humor. Her unique voice has made her an undeniable cultural icon. I want to celebrate Diesel’s founding values and start over by building bridges through a message of hope, optimism and inclusivity. We are truly working towards a better future,” says Martens.

Don’t miss “When Together” below!