Have you ever wondered what a telephone looks like? How many small pieces that we don’t see inside a hairdryer? It is almost impossible to guess the number, simply because it is common practice to think of these objects as a single thing. Fortunately, in our help comes dina Amin, a young Egyptian product designer, who for some time now has been showing her followers on Instagram, through short stop motion videos, all those parts, and mechanisms that are hidden under the surface of an object. 

The idea of creating this series, known as What’s Inside, was born from dina Amin’s desire to show how much work, how much study and how much time it takes to build an object like a mobile phone and, above all, how much work, how much study and how much time is wasted if at the slightest defect or problem we decide to throw that object away. 

dina Amin argues that not knowing how things are actually made allows us to throw them away faster. Think about it, if we think that a recorder is made of one element only then only this one will be wasted, if instead, we learn to conceive a recorder as the sum of 204 distinct elements then 204 objects would be wasted. 

Through short and impactful videos, dina Amin teaches us that the first step to avoid unnecessary waste is to know what we use and what we are going to throw away.