Udinese Calcio and Macron chose the stage of Milan Fashion Week to unveil the new Third Kit 2025/26, a project that once again intertwines fashion, sustainability, and territorial identity. The jersey, designed by young designer Domenico Orefice, is the result of a collaboration with Camera Moda Fashion Trust, an initiative that in recent years has connected young talents with major players in the fashion system.

After Flora Rabitti and Florania, this season it’s Orefice’s turn — born in 1997 and already known for his “hybrid sportswear” approach — to reinterpret Udinese’s black-and-white aesthetic. The result is a golden-yellow jersey made from Eco Everton fabric, produced entirely from recycled post-consumer plastic, combining performance with environmental responsibility. At the heart of the design is the eagle of Friuli Venezia Giulia, reimagined in a stylized pattern that becomes a symbol of collective strength and belonging.

The kit is completed with matching shorts and socks, but also with an Anthem Jacket and a dedicated cap, a sign of how personalization is increasingly part of the sport-fashion language. Thanks to the partnership with PromoTurismoFVG, the third kit also becomes a tool for promoting the region: in some matches, the sponsor space will be dedicated to Lignano Sabbiadoro.

With this Third Kit, Udinese reaffirms its role as a pioneering laboratory in Italian football: a club that never stops experimenting, that transforms the language of sport into contemporary aesthetics, and that finds in its dialogue with fashion a new way to tell its story.