It’s no secret that the super beloved British singer-songwriter Ed Sheeran is a fan of Heinz Ketchup.
The very recognizable label of the sauce, in fact, stands proudly on his arm.
Rumors also assert that during his tours there are always reserves of Ketchup, the most exaggerated say that he always has a bottle in his backpack.
In fact, when fans saw him in the brand’s new commercial they weren’t surprised, what surprised them was more the story behind the clip.
It seems that it was the singer who contacted Heinz on Instagram for the creation of the spot in which he is the protagonist and that, as you will see for yourself, confirms how much his passion for the product does not stop him at anything.
In the spot you see Sheeran entering a restaurant “super posh” with “super fancy blah blah blah blah posh blah blah blah blah blah” dishes that he, in front of the chef, the waiter
“So that’s my idea, you wanna do it?”
His passion also earned him a customized bottle with his name.