If a year ago the world of NFT was met with more scepticism than enthusiasm, now we have to surrender to the evidence: the art market has changed and Non Fungible Token technology can no longer be ignored. In recent months we have seen how various artists, brands and designers have turned to this new reality and now it seems that photography’s time has come.
The pioneer of what seems to be a true artistic experimentation is Emanuele Ferrari.
Emanuele Ferrari is one of the great names in Italian photography and known worldwide. His shots have been published in international magazines and during his ten-year career he has collaborated with brands such as Nike, Fendi, Coca-Cola, Diesel and many others.
Now the only Italian photographer who has been included in the top 20 most influential photographers on the web for two years in a row is ready to bring his work to the world of NFT with his “Unseen Collection“.
With this collection, Emanuele Ferrari wants to pay homage to Polaroid, which for decades has allowed us to capture private moments in small snapshots to be treasured in our wallets or in an old diary.
The photographer has transformed no fewer than 100 unpublished snapshots, taken during the years of his career and capturing backstage moments, into NFT 1:1. What’s more, once turned into NFTs the originals have been burnt, making each shot even more unique.
The NFTs in the “Unseen Collection” will be auctioned on Emanuele Ferrari’s OpenSea profile in mid-February. To keep up with all the news and find out the exact day of the auction, you can join the conversation the photographer has started on Discord.