Style Kim Kardashian shot by Stef Mitchell for Balenciaga

Kim Kardashian shot by Stef Mitchell for Balenciaga

Andrea Tuzio

After planning the three-way collaboration between Balenciaga, GAP and Yeezy, “Yeezy Gap Engineered by Balenciaga”, Demna, artistic director of the French fashion house, chose as the face of the new Balenciaga campaign, Kim Kardashian, Ye’s ex-wife.

The shots were entrusted to Australian-born but now Brooklyn, New York-based photographer Stef Mitchell. Mitchell’s work presents a new vision, untethered from the conventions of established commercial photography. Her work is characterized by a confident portrait of youth and independence, reflecting a broad spectrum of new experiences in an era of social and cultural barriers that finally seem to be shrinking. She is part of a generation of artists who have emerged as skilled distributors of their own creative works, as comfortable with digital as they are with analog mediums such as zines or drawings on paper. 

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Demna has chosen her for these shots, which are intimate but at the same time reflect both the ultra-patinated image of Kim and the almost disenchanted approach of the latest photographic campaigns of the maison. 
The campaign, in addition to Kim Kardashian, sees among its protagonists also the French actress Isabelle Huppert and the models Tommy Blue and Marie-Agnès Diene. 
The intimacy I mentioned earlier is also accentuated by the locations of the shots, closely linked to the protagonists: Kim in her home in Calabasas, California, Huppert in her home in Paris, as well as Tommy Blue and Marie-Agnès Diene, photographed in her studio. 

The change of direction of Balenciaga is now clear for a while so we just have to wait for the next move of Demna that I’m pretty sure, will make a lot of noise, as always after all.

Below you can check out Stef Mitchell’s shots for Balenciaga’s new campaign.

Written by Andrea Tuzio
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