adidas Originals and Foot Locker, for the occasion of the launch of the new Chile 22 collection, started an initiative that took place on TikTok and saw the selection of 4 young rappers (Ince, Sasv, Herm e Cjay) in order to have them participate in a recording session in the studios of rapper Shiva, Milano Ovest: a professional studio full of shiny equipment for audiophiles, in short, a sound engineering paradise.
Each artist, during the first day on Saturday, October 29, had 3 hours of private session with the support of one of the Milano Ovest sound engineers, selecting his own lyrics and recording his voice on a beat.
The 4 sessions, which took place from 11 am to 11 pm, were similar but obviously different. 4 different moods took shape in the Milano Ovest boot and the result stunned everyone, ranging from conscious and old school songs to uptempo and trap. A nice summary of what the new Italian rap wave has to offer us.
To conclude, on Sunday, October 30, the 4 selected guys took part to a meet&greet, getting to know each other and telling about their backgrounds and musical influences. This was then followed by a final listening session of the 4 recorded songs, where the guys discussed their writing methods and creative flows, creating a real human and artistic contact between them.
Those 4 songs will be release soon.