Gucci has unveiled the latest campaign dedicated to its “Valigeria”.
After enlisting stars of the caliber of Jared Leto, Harry Styles, and Lana Del Rey, to become an ambassador for the Italian fashion house is Canadian actor Ryan Gosling.
This new campaign, shot by British photographer Glen Luchford, focuses on travel accessories from the Gucci Savoy collection. Gosling wears items from Gucci’s Spring 2022 collection, while the bucolic setting takes inspiration from the travel aesthetic of the 1970s.
Gucci Creative Director Alessandro Michele chose Gosling as the new face of the fashion house, emphasizing how much the Canadian actor reflects Gucci’s philosophy and ideals.
“Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys…” said Alessandro Michele, and one might add that with the choice of Gosling this tradition continues to be strong and decisive.