How does imagination work when it starts to looking for an idea?

Yauhien Bunkievich, a young videomaker and designer from Minsk, has created a representation of the exact instant where creativity fails and the head round in circle in search of the right word, image, or color.

I have no idea represents the moment of initial and usual despondency, unanswered questions, and papers bothered by unnecessary and frustrating drafts.

Moments in which we all pass tells through the surreal atmosphere of an idea that takes shape.

[vimeo]https://vimeo.com/211524862[/vimeo]