2022 is off to a great start for French skateboard brand Hélas, which has launched the first drop of the year for its Spring ’22 collection.
A collection that plays with layering by reworking the brand’s classics adapting them to the season through bright and spring colors.
A mix of retro and contemporary aesthetics that plays with a multitude of combinations of monochromatic and multicolored items that recall the typical aesthetics of Hélas.
The cultural references of the 90s remain the cornerstones of the brand manifested through graphics, fits and cuts that define its imagery.
To present the first drop of 2022, Hélas created a lookbook set in the streets of Paris featuring members of the French brand’s skate team in an intimate atmosphere that captures moments of real life.
The first drop of Hélas’ Spring 2022 is already available on helascaps.com while below you can take a look at the lookbook.
