Our interview with RED for Foot Locker’s “Wear More Art” campaign

Our interview with RED for Foot Locker’s “Wear More Art” campaign

Giulia Pacciardi · 3 years ago · Art

For the new Spring 2021 ‘Wear More Art’ campaign, Foot Locker has teamed up with two young artists from the European scene: British tattoo artist Jade Chanel and Italian street artist Rediet Longo.The two creatives illustrated the campaign and created a series to encourage the Foot Locker community to wear the art they love with a selection of designs dedicated to men, women, and children.

For this occasion, RED held a workshop in collaboration with ‘Paint the Change’ where he worked side by side with several young people who shared their thoughts and creative vision with him.
The workshop resulted in the creation of a mural in Milan representing the unity of young citizens of different ethnic groups.

We interviewed him to find out more about his story, his art, and the whole project.

Your name is Rediet Longo, but those who follow your work know you as Red. Can you tell us how this stage name came about and what it means?

My name is Rediet Longo, aka Red. Reflecting on my passion for art, I decided to sum up everything, including my name, through colors. After my turbulent adolescence, I concluded that neither my Ethiopian nor my Italian heritage could fully represent who I am. I suffered constant racist incidents that made me reject my identity. This trauma led me to the creation of a transversal, more complete, and representative identity; I am RED, like the African ultisol clay I used to play with as a child.

Your studies have always been linked to the world of art, and while you were at art school you started graffiti around Milan. Were you inspired by any particular artists? 
What are the experiences of that period in your life that have transformed you as an artist?

Graffiti has always been a great passion of mine, but I admit that it was meeting Zoow24 that changed my life forever. As well as being one of the most respected artists on the scene, Zoow introduced me to a whole new world where graffiti meets fashion.
I started customizing clothes with spray paint and found a new way of communicating.

Your work is very diverse, ranging from graffiti to painting to fashion. How do you manage to work with different media while remaining consistent and recognizable?

I often like to call myself an all-around artist for this very reason. 
Graffiti, painting, fashion, and music are different forms of expression, but they are all part of the same core: art. With painting, I learned academic techniques. With graffiti, however, I created my character to show the world, which was an easier way to be among people and to be recognized by my tag. 
If I add an upside-down R or 5 hairs from my logo, people often realize straight away that I drew it without me having to sign my name.

Tell us about your collaboration with Foot Locker. What inspired you to create the illustrations for the Spring 2021 “Wear More Art” campaign?

The “wear more art” campaign with Foot Locker has been one of my favorite collaborations so far.
I created illustrations for the launch of 3 sneakers: Puma, Converse, and Nike. I worked on graphics that were later applied to the campaign photos inspired by the lettering I do with street signs, using slogans that encourage people to embrace street art and make it their own.

On this occasion, you also created a mural in Milan and held a workshop in collaboration with “Paint the Change.” What was it like working alongside young creatives who would like to follow in your footsteps? What does the mural you created tell us?

The experience of the workshop in collaboration with “Paint the Change” was a magical moment. I interacted with second-generation Afro-descendants, sharing my journey with them and discussing issues that I saw myself in.
I also learned a lot from the people I had this experience with. 
I am always running around, more intent on painting, and rarely do I dwell on current events that affect my roots.
I would like to thank the young people with whom I had this experience because they made me feel part of a very large community.
For the occasion, I wanted to perform my interpretation of Matisse’s dance. Unlike the original work, the characters have different skin colors. The harmony of the dance is the same, however. At the center is a world without continents: we are all human beings and now more than ever we must be united. 

Your creativity is constantly evolving, is there any art form you have not yet expressed yourself with that you see in your future? What are your future projects?

My artistic path varies a lot. I always have new stimuli and a desire to experiment with new techniques, alongside the projects I am involved in now. I am training a lot on larger drawings, and I would like to bring my graffiti for commissions on real building facades.

The collection inspired by and dedicated to the world of street art is already available on www.footlocker.eu and in shops across Europe, while the line inspired by tattoos will be available in May.

Our interview with RED for Foot Locker’s “Wear More Art” campaign
Our interview with RED for Foot Locker’s “Wear More Art” campaign
Our interview with RED for Foot Locker’s “Wear More Art” campaign
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Has food truly conquered us?

Has food truly conquered us?

Anna Frattini · 2 months ago · Photography

Over the past year, the internet seems to be obsessed with food culture, fueling a trend that is now evident even in the world of visual culture. From the Tomato Girl Summer, which many mock retrospectively, to the foodie fashion girlies, Balenciaga’s collaboration with Erewhon, and the massive success of The Bear. Food appears to be experiencing a rebirth, but in the worlds of art, photography, and design, it has always been present. Is this just a passing trend, or is it the glorification of an element that has always been part of our lives?

Un’illustrazione di Maisy Summer

From Tomato Girl Summer to the pomegranate

It was only in 2020, with lockdown recipes—does anyone remember Dalgona Coffe?—that so much talk about food emerged. On TikTok, @wishbonekitchen made us dream by showing us her life as a private chef in the Hamptons this summer. Unforgettable were her Heirloom Tomato Gallette and the garden where she harvested fruits, vegetables, and herbs. In 2023, it seems to have been the summer of food not only with the release of the second season of The Bear but also with Tomato Girl Summer. On the other hand, according to Danielle Cohen on The Cut, it now seems to be the time of the pomegranate.

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Un post condiviso da Cansu Porsuk Rossi (@cansupo)

Thanks to its shape and the vivid red that characterizes it, this fruit is widely recognized as a symbol of fertility in many parts of the world. But not only that, we find the pomegranate in mythology, art history, and, according to Cohen, even in the Torah. In short, fruits and vegetables seem to be largely protagonists of this rebirth, so we have collected some works and photographs by artists and photographers we have talked about in the past and more.

Browsing through our archives, we remembered Michael Crichton‘s photos and his photographic series, Conceptual Food, as well as Dan Bannino, who many years ago narrated the eating habits of the powerful. But there is also Stephanie Sarley, an artist who, with fruit fingering, challenged the way the art world has represented the female reproductive organ throughout its history.

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Un post condiviso da Stephanie Sarley (@stephanie_sarley)

Why it seems not to be just a passing trend

The success of food in visual culture can be attributed to its tangible communicative power. We see and experience the colors and textures of food daily, all evocative elements of memories that we have been collecting forever. In conclusion, we can only wonder which will be the next fruit to receive all this attention, already dedicated to tomatoes and pomegranates, even before avocados and bananas.

Has food truly conquered us?
Has food truly conquered us?
Has food truly conquered us?
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Michel Haddi beyond the fashion shots

Michel Haddi beyond the fashion shots

Anna Frattini · 1 month ago · Photography

29 ARTS IN PROGRESS recently showcased Michel Haddi: Beyond Fashion, a photographic exhibition dedicated to the Franco-Algerian photographer, marking his first solo exhibition in Milan. Starting from January 16, the second chapter of this exhibition opens, featuring unconventional shots infused with a street and urban soul. Additionally, there are elements of irony and sensuality that highlight Haddi’s complex personality.

michel haddi
© Michel Haddi – Debbie Harry, British Vogue, London, 1994 | Courtesy of 29 ARTS IN PROGRESS gallery

In this second chapter, nude shots and unpublished works by Michel Haddi are presented, stemming from advertising campaigns he personally captured. The displayed photographs capture the spirit of their time, thanks to influential figures such as John Galliano or Patsy Kensit, who have played pivotal roles in the realms of fashion, cinema, and music.

Michel Haddi has the ability to portray his subjects with both irony and depth, and each of his shots tells a unique story. His life, marked by a turbulent start, has nevertheless propelled him to become one of the leading fashion photographers from the 1990s to the present day.

Michel Haddi beyond the fashion shots
Michel Haddi beyond the fashion shots
Michel Haddi beyond the fashion shots
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Joel Meyerowitz is the master of color photography

Joel Meyerowitz is the master of color photography

Collater.al Contributors · 1 month ago · Photography

A few weeks ago, the Huxley-Parlour gallery in London announced the new exhibition by Joel Meyerowitz, which opened on January 17th. We couldn’t help but talk about him, the American photographer born in New York in 1938, famous for his street photography, and recognized as one of the pioneers of color photography. The London exhibition, titled “Dialogues,” highlights this aspect effectively. Pairs of photographs engage in a dialogue concerning light, color, and composition. The pairings are chosen to investigate the development of color in the artist’s work, set within non-hierarchical and unresolved compositions.

The exhibition in London

Meyerowitz’s imagery blends a distinctly American aesthetic with a meditative approach to color. Spanning from 1964 to 2011, the exhibition at Huxley-Parlour reveals Meyerowitz’s enduring interest in the sensory and evocative experiences of his surroundings. Paired with lesser-known images from the artist’s extensive archive, the exhibition features some of Meyerowitz’s most famous works, including his early street photography and images from his seminal series, Cape Light.

Joel Meyerowitz and the Color Revolution

Joel Meyerowitz is widely acknowledged as one of the first photographers, along with William Eggleston and Stephen Shore, to bring color photography from the periphery to the center of fine art photography. Historically, where black and white photography was considered a serious medium, color was widely viewed as technically inferior and aesthetically limited, relegated to advertising campaigns, television, and personal holiday photographs. In the London exhibition, it’s interesting to trace Meyerowitz’s shift from black and white to color. On display are works from “A Question of Color,” where Meyerowitz, carrying two cameras, paired black-and-white and color prints of nearly identical scenes.

Courtesy Joel Meyerowitz

Joel Meyerowitz is the master of color photography
Joel Meyerowitz is the master of color photography
Joel Meyerowitz is the master of color photography
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A photographic journey in Bangkok with Xiaomi

A photographic journey in Bangkok with Xiaomi

Giulia Guido · 1 month ago · Photography

Not even a week ago, Alessia Glaviano – Head of Global PhotoVogue – a guest on our Spigola podcast, reminded us that it no longer matters whether you shoot with a camera or a smartphone. What matters is the intention behind the shot, not the means. We pondered deeply on this statement, and although there was initially some skepticism, we concluded that to take a true stance on the matter, we had to try it ourselves: capturing moments solely with a smartphone, but with the same attitude we would have had with a professional camera. Xiaomi provided us with the opportunity and the means.

Almost by chance, Xiaomi presented us with a challenge: to visit a distant place and attempt to capture its uniqueness using the brand-new Redmi Note 13 Pro+ 5G. And so began our journey, short but very intense, in Bangkok.

All the promises of this new device – which, along with four others, forms the new Redmi Note 13 Series, further enriching the brand’s Redmi Note lineup – were substantial. Starting from the battery, rechargeable to 100% in just 19 minutes with a lasting capacity of days (not hours), and of course, the camera system consisting of 3 cameras, including a main 200 MP camera, an ultra-wide-angle camera, and a macro camera.

We decided to put Xiaomi to the test in every moment spent in the Thai capital. The first stop was at the Royal Palace and the Wat Pho temple, where the goal was to capture the colors of the mosaics and decorations.


Being one of the most touristy places in the city, we encountered many people who, like us, were fascinated by the architecture of these sacred places. The Redmi Note 13 Pro+ 5G came to our aid in this moment as well. The smartphone is equipped with AI-based editing tools that, among other things, allow us to remove people who accidentally end up in our shots. You know those photos you see on Instagram of tourist spots always empty? Now you can have them too, effortlessly!

But a city is not only visited during the day; often, it comes to life at night, illuminated by a myriad of different lights. In our case, the lights were those of the legendary tuk-tuks, indispensable in a trip to Bangkok. In this case, the challenge was formidable: darkness, colored lights, movement. All the ingredients for a challenging shot were present.


Not content with just the shot, we continued to play with AI tools and added a bit more movement, some stars, many stars.

When traveling, we know very well that we are not only captivated by architecture, landscape, and glimpses, but we also focus on the faces we encounter on the streets. However, we often don’t have much time to photograph them, sometimes because they move, other times because we are the ones on the move. That’s exactly what happened to us in the characteristic Thai markets, first and foremost the Floating Market.

Reviewing the photos on the return flight and at home with friends was like reliving the journey once again, leaving no detail behind.


In Bangkok, on the occasion of the launch of the new Redmi Note 13 Series, the brand also introduced the brand-new Redmi Watch 4 and Redmi Buds 5 Pro. Visit Xiaomi’s website to discover all the features of these devices.


Photos shot on Xiaomi Redmi Note 13 Pro+ 5G

A photographic journey in Bangkok with Xiaomi
A photographic journey in Bangkok with Xiaomi
A photographic journey in Bangkok with Xiaomi
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