A few weeks ago a new gallery opened in Milan in Largo Treves, in the heart of Brera. It is the new Memphis Milano Galleria, where some of the most important works created by the designers who were part of Memphis, the collective that helped define Italian design starting in the 1980s, are on display.
On December 11, 1980, the group was founded in the home of Ettore Sottsass, with the aim of trying to rewrite the codes of design, breaking design patterns and rethinking product culture. In recent years, works have been presented within exhibitions around the world, with reissues of some of the studio’s most significant products and timeless appeal, as in the case of Ettore Sottsass’s Carlton and Casablanca bookcases.
Memphis has renovated its exhibition venue, giving Milan an apartment where palettes and patterns define a creative environment charged with artistic concepts. Memphis Milano Galleria is a symbolic place of Italian design and a new hub for fans of industrial design history and a new approach to design born in a season of great conceptual rethinking.
A few months ago the historic group was purchased by Italian Radical Design, which already owned Gufram for ten years. The acquisition of Memphis Milano is part of the project to preserve Italian design brands, an operation of restoration of the Italian heritage that also has its fulfillment in this new gallery.
Visit the brand’s website to trace its history and its protagonists, and to get information on the gallery’s opening hours.