Sportswear brand Moose Knuckles has just presented its Fall-Winter 2024 collection, the first under the creative leadership of Carlos Nazario, the new Global Artistic Director. Nazario’s vision traces the contrast between the brand’s functional Canadian heritage and urban energy, revisiting classic garments through innovative textures and silhouettes. Even the choice of campaign face underlines this new artistic direction, starring Amelia Gray, who was nominated 2024 Model of the Year by the Fashion Los Angeles Awards. «Bold, deep, talented, resilient and incredibly funny; she is the embodiment of the Moose Knuckles woman,» said Nazario himself. The images, shot by Carin Backoff, emphasise the new casual and playful aesthetic, marking a clear evolution of the brand towards luxury outerwear that «doesn’t take itself too seriously» in Nazario’s words.

In short, Moose Knuckles’ new collection with Carlos Nazario at the helm makes us curious about the future of this brand, which is definitely evolving. Chief executive Victor Luis himself said that «Carlos has brought a fresh vision to the brand, fusing his fashion sense with our heritage of functional outerwear. This preview is just the beginning of what Carlos has envisioned for the brand».

Courtesy Moose Knuckles