adidas Originals together with Foot Locker presented the images of the latest campaign “Find Your Future”. The occasion is to celebrate the return of the Chile 20 collection, featuring Paky, one of the most talented artists of the Italian rap scene.

From 1962 FIFA World Cup, when the first Chile collection originally debuted, the tracksuit symbol of the German brand reaches Rozzano, on the edge of Milan, where Paky’s music and history were born. Together with his crew, the artist embodies the new school of Italian rap, thanks to a straight-forward language that looks to the future of young creatives, from Milan’s rooftops. The adidas Originals and Foot Locker project aims in the same direction.
The future, however, will not be made of concrete, artists will move through artificial intelligence space and 3D cities, which is why the two brands developed the first adidas x Foot Locker Chile Non-Fungible-Token. Designed by the young Italian artist Software Boy, inspired by the artwork which was used as the backdrop for the campaign, the NFT will be auctioned from December 1st to the 7th, 2021. The proceeds of the sale will be devolved to ActionAid, supporting young students.

The new Chile 20 collection goes beyond its history, closely linked to different styles and countercultures for over half a century.
The apparel, available on Foot Loocker’s website, includes pants, tees and tracksuits, in black, white and red colorways, enriched with strong color contrasts in green, yellow and orange for the collection’s most distinctive symbols, such as the adidas Originals logos and the Three Stripes.
Discover the entire Chile 20 collection, available from today online and in store, through the shots taken with Paky for the “Find Your Future” campaign.