By now we know that a photograph is much more than a simple image and that, indeed, the most interesting part is precisely that which we do not see and of which we want to know the details.
Salvo Giuffrida is well aware of this and it is from this conviction that his “Ritratti Stampati” series was born.
Salvo Giuffrida is Sicilian, from Santa Maria di Licodia to be exact, a town that lies halfway between Etna and the coast, between the mountains and the sea. It is important to stress the role of this place because it has proved to be a fundamental element in his artistic production.
Salvo has been photographing for almost ten years, but it is only in the last two that he has really dedicated himself to photography. The reason for this decision was the meeting with photographer Toni Thorimbert that took place in 2018; it is precisely since then that photography has become his daily routine.
Last November, the “Ritratti Stampati” project was born out of the need to make room for portraits again. So Salvo Giuffrida begins to shoot anyone who is willing to be portrayed, then completing the creation process with the actual printing of the shot – on fine art paper with a 100-year guarantee -, fighting the passage of time.
After more than 50 portraits, Salvo realised he wanted more than a portrait and it was here that the Sicilian landscape came back into focus. He starts taking pictures of his subjects – ordinary people on the shoreline with the sea behind them or surrounded by the rugged nature of Mount Etna – and suddenly the creation of the image takes a back seat.
The experience of the people takes on importance, their mood and feelings are amplified by the place that frames them.
Through the portrait, the photographer creates an experience in which man is called upon to let go, to rediscover his primordial side and to rebuild a bond with nature through contact with its elements.
“In the end there is a portrait to hang, which will serve as a reminder of who we were at that particular moment.”