Stefano Colferai is one of the most interesting and innovative talents in the creative and illustration italia scene.
In his creations, that you can see on his Instagram profile, he mixes illustration, plasticine modeling and vector graphics, creating works that literally break down the boundaries of the sheet or the screen, and become three-dimensional works.
When Swatch asked him to interpret the new Swatch X You customization service, Stefano created an ironic and sparkling artwork. A Santa Claus in a red bathing suit, who rides a wave with his surfboard that looks like Merlin the magician in The Sword In The Stone final scene.
That’s what he told us:
To tell you about the new Swatch X You service and bind it to festivities, I thought about alternative ways of conceiving and celebrating Santa Claus. And the first vision I had was the beach, a and the Hawaii.
A wave, the board held with one hand and a perspective that emphasizes the entire foreground arm part, with the wrist on which his Swatch is fastened.
Below are his artwork and some making-of images. Honolulu we are coming!