Nike has chosen to celebrate Air Max Day 2020 with a documentary, directed by Californian director Danny Lee, about Air Max’s legacy and future.
With direct testimony from influential figures from the worlds of street culture, art, fashion and music, the documentary takes us inside all that Air Max has represented over the past 33 years.
The rapper Dizzie Rascal, the designer Juliana Sagat, DJ Clark Kent, Patta’s Edson Sabajo and the DJ and designer Masta Lee, are some of the protagonists who will help us understand the enormous impact Air Max has had on sneaker culture and society as a whole.

“The Story of Air Max: 90 to 2090” is already available exclusively on the SNEAKRS app and will be on the Nike YouTube channel from 8:30pm.
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