Fondazione Prada, gta exhibitions and ETH Zurich have joined forces for a new exhibition project, opening September 9, 2021 and ending January 23, 2022, at the Fondazione Prada Observatory in Milan.
Curated by Luigi Alberto Cippini (Armature Globale), Fredi Fischli and Niels Olsen (gta exhibitions, Department of Architecture, ETH Zurich), “Sturm&Drang”, in addition to investigating the phases and methods of production, explores the applications, experiences and environments related to Computer-generated imagery (CGI) with the aim of revealing the complexity of computer modeling and analyzing the current production of images and their impact on our daily perception.
The acronym CGI stands for a huge amount of static or animated visual content, created through the use of imaging software. This production of images and videos is aimed at different fields and activities, including special effects in cinema, video games, virtual chat rooms, but also medicine, engineering, architectural design, visual arts, advertising, television, augmented reality (AR) and virtual reality (VR) applications. The pandemic we have all found ourselves facing has somehow reinforced the presence of CGI in our daily lives especially through social media.
The exhibition path of “Sturm&Drang” brings together four environments – citations of real or imaginary spaces – that host the “making of” CGI programming in contexts such as video games, science fiction and hi-tech engineering.
The appointment is at the Fondazione Prada Observatory, Galleria Vittorio Emanuele II in Milan until January 23, 2022.