Thermore, the Italian leader in thermal insulation, presents its new campaign Power Comes from Within—the first consumer-focused campaign in twenty years. Created using virtual production technology, this project invites viewers to explore the world of comfort and versatility offered by Thermore’s products, ideal for both urban adventures and extreme environments.

Developed by Innocean Italy, the campaign stands out for its innovative production, using Stagecraft and LED Wall technology. Thanks to these advancements, the video tells the story of the protagonist’s journey through urban, outdoor, and mountain settings, where Thermore® insulation ensures her comfort and safety. The video features contributions from Aspesi, EA7 Emporio Armani, and Karbon, all prestigious brands that share Thermore’s commitment to values like innovation and sustainability.

Committed to sustainability with its use of recycled insulation, Thermore reaffirms its dedication to quality and consumer well-being, transforming every challenge into an opportunity for personal expression and comfort.