At the end of March, the McCann agency created the campaign This Is an Ad for Men for L’Oreal which, in the international month of women, contrary to what one might think of as an advertisement for a cosmetics brand, is not aimed at women, but at all men. 

McCann’s creatives have based themselves on global surveys that link the diversity factor in the workplace with data on the company’s profitability and innovation and employee satisfaction, discovering that the greater the gender diversity within a company, the better the results. 

All of this data has been taken and transformed into very special and glamorous charts, where lines and columns have been replaced by lipsticks, mascara and enamels. 

In the end, the message for all men is only one: hire more women, and if the numbers say so, I wouldn’t doubt it.