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“Fashion change, forests stay”, the PEFC campaign

“Fashion change, forests stay”. 

PEFC (Programme for the Endorsement of Forest Certification) is a leading global association that promotes sustainable forest management. As an international non-governmental and non-profit organization, it has dedicated itself to a special animated short film to promote its values.

Fashion changes, but forests definitely do not, we must preserve them and not stress them. Forests are home to 80% of the world’s terrestrial biodiversity, 1.6 billion people depend on them for their livelihood. Sustainable management today is mainly due to the fashion field that every year is committed to being more and more ethical.

The campaign was born to make the fashion industry manage the creation of its garments in a sustainable way, preserving the beautiful forests of the Earth and beyond.

In this short video, paper artist Sam Pierpoint shows us the journey of any garment from forest to wardrobe. A complex process that risks hurting the environment more than we can imagine.


“Fashion change, forests stay”, the PEFC campaign