To underline the importance of Nexus Studio‘s new video campaign for Chipotle, we need to go back in time.
Ten years ago, Nexus Studio won a double Cannes Grand Prix for its short film “Back to the Start” directed by Johnny Kelly. The video was made in stop-motion and had as its soundtrack a cover of Coldplay’s The Scientists by Willie Nelson.
Now, a few days ago, the studio has released a new short film for Chipotle, again in stop-motion and again with a Coldplay song as the soundtrack: this time the song chosen is Fix You and is performed by Kacey Musgraves.
“A Future Begins“, the title of the video, shows the agricultural techniques used in the cultivation of the products used by Chipotle, the focus on the use of solar energy and respect for animals. The making of the short film required 10 different sets, 82 resin puppets, 12 cow puppets, 12 pig puppets, 10 chicken puppets and many more.