Made by Olga Makarchuk and based on a search by James Williams (a former Google employee), “The attention economy” is an animated short film that reflects the wide scope that technology has on our attention.
Through beautiful and bizarre illustrations constantly on the move, “The Attention Economy” captures the modern desire to scroll endlessly and grab a device when there is a moment of inactivity.
Something we all do, in a moment of boredom, in a break or simply when we are waiting for someone, our devices are able to catalyze our attention.
James Williams’ research is not just a protest against large corporations, but a critique of how companies capitalize on distraction and turn attention into a commodity.
