The problem of overproduction is something that fashion brands, but not only, have been interfacing with for years.
Whole collections, after the short periods of launch and purchase by the public, are devalued or destroyed to leave room for the following ones.

Sample_ness, born from Alessio Pomioli mind, was born with the intent of trying to solve this problem giving a second chance to out of production or limited edition garments.
Research and sale are the goals of his project that, through the online platform, will make available lot of streetwear clothes and accessories.

Below you will find Uncity Life, the first editorial by Sample_ness that, through the images and through the words of Alessio, tells you much more about the project.

“Uncity Life is Sample_ness’s first editorial on street culture. In these shots, we want to portray the apparel culture as a personal language and not as a trend. The editorial was shot in a small Italian town and the subjects are street lovers without big city influences.

What’s important is how personal style grows and increases in an autonomous way and, at the same time, it’s added to a group of belonging in which individuals recognize and unconsciously share the same interests: music, style, inspiration, sense of freedom.

But without realizing it, each of them has some peculiar characteristics that increase the culture of others by creating a small system of influence that, in a totally unconscious way, reproduces itself in every city. No matter how big or small.”

AD & Compact Pics: Alessio Pomioli
Models: Liza Guseva, Tommaso Centanni, Giuseppe Angellotti, Gioele Ponzanetti.
Location: Porto San Giorgio, Marche, Italy.
Brands: Malibù 1992 , Cote et Ciel, Pas De Mer, Sneakssniper, Mhoneiro.

All items mentioned in the article will be sold, one a week, on the website.