For this Monday I propose something different. What matters is inside is, in fact, the video created for the new advertising campaign of Delsey, a historic Parisian Maison of bags and travel accessories. To introduce the new Chatelet Hard suitcase, from the classic design that distinguishes Delsey for seventy years, and the international tracker that allows geolocation of its baggage all over the world, the Maison has relied on Buzzman‘s creatives. The independent agency has thought of a touching story that comes straight to the heart.

The animated short What matters is inside, tells the story of Simon, a young thirty-year-old whose life revolves around work. His father death will take him on the trail of a suitcase with unknown content. Following the tracker inside the baggage, Simon will travel the world.

A touching adventure that reminds us that the important thing is not the destination but the journey, and whatever life brings, the important thing is to live it!