Every four years, the World Cup brings with it a parallel industry of kits, capsule collections and campaigns. But this year, the most interesting collections dedicated to the FIFA World Cup 2026 do something different: they choose a point of view, declare a belonging, tell you where they come from. We decided to look at four of them, from two projects within Nike X2 to Corteiz’s capsule, via the collection designed by Willy Chavarria for adidas Originals.

Nike X2 South Korea x PEACEMINUSONE

South Korea is the only Asian nation selected for the global Nike X2 project, and the decision to bring in G-Dragon and his brand PEACEMINUSONE is no coincidence. The collection includes a black pre-match jersey, a woven jacket, a Nike Tech Fleece Suit and the Cryoshot CTR360, street-ready shoes inspired by an iconic football boot with PEACEMINUSONE’s daisy printed on the transparent sole. The result sits somewhere between a sports kit and a piece of K-pop culture: not necessarily as a marketing strategy, but because G-Dragon genuinely is both things.

adidas Originals x Willy Chavarria

Already seen on his autumn/winter 2026 runway in Paris, the Comienza Con El Sueño collection brings official Selección Nacional de México apparel into Willy Chavarria‘s world. The designer is American with Mexican roots, and this collaboration feels particularly autobiographical. The standout piece is the Willy Mega Low, a sneaker built on a completely new silhouette with a skeletal framework that subtly references the bone imagery deeply rooted in Mexican cultural heritage.

Corteiz

Corteiz has no federation behind it, no official FIFA agreement. The London-based brand founded by Clint Ogbenna built its World Cup 2026 capsule around the concept of a RULESTHEWORLDCUP TOUR: tracksuits and jerseys dedicated to 11 different nations, with the number on the back of each piece chosen as a tribute to an iconic player from that national team, such as the number 12 worn by Thierry Henry for France. The fact that this capsule is in this list is best explained by the brand itself: rather than the World Cup in any official sense, it looks at the culture surrounding it, translating Ogbenna’s Nigerian identity into something that breathes that atmosphere.

Nike X2 Nigeria x Slawn

Olaolu Slawn is a Nigerian artist raised in London, and for his collaboration with Nike he brings his graffiti-inspired visual language into a reinterpretation of Nigeria’s third kit for the 2026 World Cup. The capsule includes tracksuits, hoodies, an all-over print jersey and a black and white Cryoshot featuring hand-drawn leaf illustrations against a mix of green and white that pays tribute to the Super Eagles‘ colours. It is the most art-driven of Nike’s collaborations, and the one that most explicitly turns the jersey into a work of art.