adidas Originals and AW LAB bring a timeless icon back to center stage: Superstar. The Fall Winter 2025 Superstar Campaign celebrates the legendary sneaker with a series of shots set across Milan, Barcelona, and Naples—three cities that embody different street styles and languages. The campaign, live online and in AW LAB stores from August 29, puts the sneaker at the center as a symbol of identity, urban culture, and self-expression.

Alongside the campaign dedicated to Superstar, adidas Originals and AW LAB launch a drop that leans into apparel, starring the legendary Firebird tracksuit. The tracksuit is reinterpreted in deeper, more impactful tones, foregrounding references to the skate and grunge aesthetics that defined the ’90s. The collection brings together sneakers and sportswear updated through a contemporary streetwear lens, designed to speak to new generations.

Between Milan, Barcelona, and Naples, the FW25 collection becomes a tool for personal expression—able to tell unique stories while staying true to the adidas Originals DNA. It’s an invitation to feel part of a collective narrative, where every step, every glance, and every street becomes an opportunity to assert one’s individuality.