Design What if brands made adv with artificial intelligence?
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What if brands made adv with artificial intelligence?

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Tommaso Berra
Intelligenza artificiale | Collater.al

The potential of artificial intelligence is endless, and we have seen confirmation of this in recent weeks when the DALL-E system going viral showed how easy it was to invent situations and even rewrite history.
Artificial intelligence is a tool with enormous potential not only for social and website users but also, for example, for the art world, or for companies. In fact, the British creative studio 10 Days presented a series of imaginary advertisements using artificial intelligence, which reworked old adv campaigns and logos of 10 famous brands.

All the images are the result of a single attempt and were created through the Midjourney platform, a research lab working in the field of AI. From Gucci to Nespresso, but also Wimbledon and Uber, all the ads look extremely realistic and ready for some screen or billboard around cities around the world. The algorithm has combined all the references creating sometimes images with a vintage flavor and in others futuristic compositions in which a Ray Ban eyeglass looks more like the helmet of an alien creature.
You can see the whole series on the 10 Days website, below meanwhile here are a few.

GUCCI

NESPRESSO

KFC

RAY BAN

BREWDOG

COLGATE

BRITISH AIRWAYS

WIMBLEDON

UBER

GYMSHARK

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Written by Tommaso Berra
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