@cartonidellapizzabrutti is the Instagram profile that does justice to the container before the content, to the pizza box before the capricciosa without olives, artichokes and mushrooms – which is basically just a pizza with ham.
The IG posts are a fun graphic search. There’s no shortage of versions featuring a chubby pizza maker with a black mustache, no shortage of references to Naples, and fonts that make graphic designers around the world cringe.
There are also art-house versions of ugly pizza box, like the one that reproduces a Formula 1 model, or the one depicting a painting by Giorgio de Chirico. There are comics and comic strips of all kinds, even one that portrays George Clooney, Brad Pitt and Tom Cruise, even stories of real life, as in the case of the writing, placed on the bottom of the box, which reads “if you’re reading this your pizza is upside down”.

On the profile of cartoni della pizza brutti, however, there is an important warning, a warning to be engraved in stone, important more than anything else: “The purpose of the page is not to offend either pizzerias or pizza box manufacturers.” Because after all, if there’s one thing you really can’t joke about in Italy, it’s pizza.