“There are no more commercials than there used to be.” A quasi-quote that will find support from TV nostalgics of decades past, when brands still invested in cathode ray tubes and not in influencer marketing, Instagram and TikTok. The profile featured in this week’s All for the Gram column is Nike Commercial Is Dead, an archive of some beautiful commercials Nike has made over the past decades.
In recent years Nike football is perhaps the area of the brand that has pushed the hardest with creativity, athletes have turned into gladiators, challenged devils and played in all-star games that unfortunately we will never see. There is no shortage of beautiful commercials for basketball, golf, baseball, and tennis as well, with great Nike ambassadors such as Tiger Woods or Roger Federer acting out hilarious scripts.
With the development of new communication formats, old-fashioned commercials with lots of storytelling have lost ground, giving way to Instagram stories and posts, which are certainly better suited to the contemporary marketing and communication landscape. The commercials collected in this Instagram profile are a leap into the years of a TV not yet in 4K, among the most spectacular parquet floors and greens, where unthinkable things can happen, you just have to know how to tell them.