Style Craft and recycling, Jessica Ogden x A.P.C.

Craft and recycling, Jessica Ogden x A.P.C.

Andrea Tuzio

Jessica Ogden and A.P.C. presented the Quilts “Round 20” collection, a series of quilts and pillows characterized by zig-zag patterns and the use of different colors, textures and fabrics that fit perfectly with the proposed designs.

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Un post condiviso da A.P.C. (@apc_paris)

Creative director and founder of A.P.C. Jean Touitou, chose to name each piece in this collection after a name mentioned within the songs of Lou Reed and The Velvet Underground.

Specifically, for this “Round 20” we celebrate one of the American singer-songwriter’s most famous and influential singles, the 1972 track “Walk on the Wild Side“, by borrowing 3 names mentioned within the song: “Holly”, “Sugar Plum Fairy” and “Jackie”.

For this collaboration, the Jamaican-born designer went back to the basics of quilting, thanks to the use of the zigzag technique on all models. A traditional composition that Ogden calls “obvious classics”, using the expression coined by fashion stylist and Art Director Suzanne Koller, to describe the intercalino collection of A.P.C.

Jessica Ogden studied at the Rhode Island School of Design in the United States and at the Byam Shaw School of Art in London. Ogden is fascinated by old and worn fabrics. A pioneer of salvage and with a strong focus on craftsmanship, her creations showcase the typical elements of layering, hand printing and stitching. Her design is a matter of alchemy, she treats the fabrics she chooses with paints, needles, cheese graters, hammers and nailers.

The campaign was shot by Venezuelan but Paris-based photographer, Alfredo Piola in the northern region of Corsica characterized by a great variety of landscapes.

Below you can take a look at the campaign while Jessica Ogden’s “Round 20” collection is available on A.P.C’s website.

Written by Andrea Tuzio
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