Design Apple Piazza Liberty opens in Milan on Thursday 26 July
Designarchitecture

Apple Piazza Liberty opens in Milan on Thursday 26 July

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Giulia Guido
Apple Piazza Liberty | Collater.al

Tomorrow, Thursday, July 26, at 17.00, Apple Piazza Liberty will open in Milan, the first flagship store, a place of representation of the brand, not just a store, but a real space for sharing.

The new Milanese Apple Store was designed by the British architecture firm Norman Foster & Partners, who also redesigned the entire appearance of the square. Piazza Liberty has, in fact, become completely pedestrian, in the center of which a large staircase has been built that in addition to offering access to the store was designed as a meeting point. At the foot of this amphitheater, under a huge Apple logo, you enter the store, which is developed entirely underground, where a few years ago found the rooms of the Apollo cinema. The interiors finished with great care are typical of all Apple stores in the world, like those of Apple Cotai Central in Macao.

The element that fascinates most is the large and spectacular eight-meter glass fountain, which pays tribute to the waters of Milan and the Navigli canals, and which can also become a screen for projections.

Apple Piazza Liberty is a perfect venue for events that will take place throughout the year and for Today at Apple, free sessions on topics such as photography, filmmaking, music creation, programming, design and more, which aim to stimulate the creativity of all the participants. Enrollments for meetings are already available on the site. In September, the store will host the Milan Series, a special one-month series entitled “Cosa farai domani a Milano?” (What will you do tomorrow in Milan?) in which 21 local artists will share their vision on the creative future of Milan.

“Apple Piazza Liberty represents the best expression of our vision of Apple stores as modern meeting places. In a city so rich in art history, entertainment and creativity, it is an honor to create a space where anyone can be inspired to learn, create and get in touch with the people who live around “.

Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al

Apple Piazza Liberty | Collater.al

Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al Apple Piazza Liberty | Collater.al

Designarchitecture
Written by Giulia Guido
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