What does Artissima 2022 tell us about the contemporary art market?
Feeling the pulse of the contemporary art world, one mistake one could make is to consider only the product of art, its works, techniques and large individual exhibitions that showcase somewhat abstract visions and concepts. More concrete, however, are the dynamics of the art market and its fairs, moments in which art reacquaints itself with its more entrepreneurial side, bringing to the forefront the relationship between artists, gallery owners, impresarios, and only then the observers. Italy’s most important contemporary art fair is Artissima, now in its 29th edition, which has just ended and was staged at the Lingotto in Turin. Collater.al was a guest of the car manufacturer Jaguar, which presented its work ‘An Alchemic Experience’ at Artissima 2022, an immersive tunnel of colours and sounds from which we started to decipher the meaning of the event and how art can tell the story of how we live transformative experiences in our lives.
The theme of Artissima 2022 is inspired by the essay ‘Transformative Experience’ by the American philosopher LaurieAnnePaul, a guest of Jaguar in Turin. In that continuous quest to open new horizons to our senses, enriching the experience of the unknown, the fair maintained its aspect of a more institutional event, exclusive if seen only by putting oneself in the shoes of the museum visitor but complete in its ability to show faces of a prism that are hidden in museum experiences in favour of feeling and passion. The discourse on the art market was opened up in Turin thanks to 174internationalgalleries and eight thematic sections that in different ways gave visibility to leading realities, new faces and others to be recovered in the historical memory, to reconsider works and artists surpassed by trends but that can once again become entrepreneurial possibilities for gallery owners.
It is no coincidence that a gallery owner, among the plasterboard stands, confessed to me that he would rather have a work that he does not appreciate but is easy to sell than one that is beautiful but in which no one is interested. This is a discourse that does not conceal a sincerity and an aspect of the art market that hardly emerges in museums, or at times when the uniqueness of the art object is attempted and beauty is sought above all practical reasoning. In addition to the many fine projects presented at Artissima, such as Anderson Tegon’s for Jaguar, the added value of events like the one in Turin perhaps lies in their ability to trigger a discourse on entrepreneurial education in art. This allows for multiple points of observation, pointing from the abstract concept of the Yale philosopher, the new techniques of making works to the price tag with a few zeros explaining what all those people in jackets are doing in front of that frame.
“We cannot take anything or anyone for granted. Let us celebrate what is beautiful in life. Let us go through the hard times and remain standing.” With these words we enter into the poetics of Basque photographerAndoni Beristain who, with simple objects and colorful landscapes pays homage to the beauty of life. His Basque origins are fundamental in his research and particularly evident in his aesthetic. In his still life photographs, his personal vision of life emerges: colorful, optimistic and ironic.
With this series of shots by Andoni Beristain that we are offering today, we evoke the coming summer and everyone’s desire for carefree time. But despite the warm colors, the sea, the beach, and elements such as plastic chairs and fans that immediately harken back to summertime, a certain nostalgia lurks behind these shots. Summer lightness is accompanied by a streak of loneliness. A chair is alone in the sea. A game is carried by the waves. An egg hangs in the sun. A man floats alone in the sea. These are all lonely scenes that evoke a certain sense of abandonment. Probably, with these shots Andoni chooses to call to mind the dualism typical of summer, on the one hand we long for it but on the other hand we never get to enjoy it. And here Beristain’s phrase returns and his desire to teach us to savor the moment, to be able to lead the classic slow life, which is increasingly difficult to implement today.
Born in 1980, J. Jason Chambers is an American photographer who captures America through his shots, traveling from state to state and drawing inspiration from the New Topographics Movement. As you browse through the photographer’s shots, it feels like you’re seeing a very different America from what we imagine. Bright neon signs, gas stations, and old cars suspended in an almost cinematic atmosphere. Chambers appears to be in constant motion, from California to Wall Street, passing through the desert. The photographs taken in New York contrast with the desert suggestions of New Mexico and the Texan landscapes of Marfa.
J. Jason Chambers’ reflection on a new man-influenced topography is inspired by an exhibition from 1975 in Rochester called New Topographics. On this occasion, ten photographers showcased their work, dealing with the arrival of Conceptualism and Minimalism in photography during the 1970s. In 2010, the SFMoMA decided to revive this exhibition, revealing the pre-existing bridge between the world of contemporary art and photography.
The point of convergence between Chambers’ photography and New Topographics lies in the relationship between man and the environment. Gas stations, motels, or parking lots have now become part of our imagination when it comes to landscapes, just as they were in the 1970s.
To discover more shots by J. Jason Chambers here is his Instagram profile.
“There are diferent hypotheses on how we came into the world, who says from animals as evolution of the species and who says by the hand of God, but we certainly know that when we leave this planet what will remain of us will be just dust.” with these words Italian photographerMatteo Zanin (1986) reflects on our fate through a series of artistic nude shots. Dust, crumbs, debris, and ashes are the starting point of his photographic project POLVERE in which natural matter and the human body become one.
In an arid environment devoid of vegetation, a naked, snow-white, light-looking woman wanders through the desert landscape, blending in and blending with it. “Woman is the living being who comes closest to nature because like her she is the only one who can create another life.” Zanin reflects.
The shots belong to an ethereal sphere, which sends the viewer back to an almost apocalyptic scenario. The last woman on the planet, a solitary nymph, in search of water, of a source of life. Over time her body joins with nature, until she becomes part of it. By contorting himself he imitates her forms, embracing her he shows her love.
His passion for street photography and his cinematic approach, as well as his experience in the field of fashion, particularly emerge in the series POLVERE, capable of summarizing Matteo Zanin’s artistic identity and returning a series of contrasting feelings. Nature can give but it can also take away.
June 2 – Italian Republic Day – is a day that has the power to make feel patriotic even the Italians, who are famous for not being patriotic when compared to others, such as the Americans or the British. In fact, if we must be honest, there are more times when Italians criticize her, Italy, than the times when they pause to appreciate and love her. Perhaps, the times when Italians love her the most is when they are away from her. When what they miss is even a simple plate of spaghetti or the crazy horns in traffic. Photographer Irene Ferri, with her project IT∀LIA, reasons precisely about this. On “Italian dualism,” on the hate-love that characterizes their feelings toward what is their land. A dualism that recurs often in Italy, North and South, sacred and profane, tradition and innovation, and that characterized that day, June 2, 1946, when the choice was made between Monarchy or Republic, between an old Italy or a new, renewed and democratic one. With IT∀LIA, Irene Ferri challenges these contradictions and takes Italians to celebrate their country through a participatory project that has lasted since 2020. Online she opens a box in which she invites Italians to answer the questions: What ties you to Italy? What do you miss when you are far away? In this way, the thoughts of hundreds of Italians are translated into evocative shots capable of making us smile and move.
The Italy project stems from the personal story of photographer Irene Ferri who, after years living in Los Angeles, felt the call of her homeland. In the States she was surrounded by people who constantly told her how beautiful Italy was and how much they appreciated it. “I usually hear more appreciation from foreigners than from Italians. We are a very critical people compared to others. Social media is teeming with negative and heavy comments on everything, on every decision, even on the weather.” says Irene. Hence the decision to create something for Italians, a photo archive to remind them that this nation is worth loving. Despite the fact that they choose to leave it for a while or forever and even if they can only appreciate it if they are a little further away.
“Watching the Italian national soccer team play and hearing the same TV audio coming from all homes, cheering together or crying together.” Giulia“Italy is driving in the summer in the country and stopping at the greengrocer on the side of the road. The approximate quantities on a rusty arm scale, the total to pay scribbled on a crumpled sheet, a few extra handfuls of cherries added at the end with a wink. And getting back on the road, sinking my hand into the bag and savoring the summer, tossing the kernels out the window.” Jasmin
Back in Italy, Irene Ferri tells us how what she missed most of all was the concept of the square, that mingling of people and the din of laughter, of words spoken aloud. “On my return to Italy, I had a positive shock,” says Irene, “I went to the supermarket and once at the cashier’s desk, while I was rummaging through my wallet looking for money, the cashier said, ‘Don’t worry, if you don’t have it, bring it to me tomorrow.‘ I was stunned. It had been three years since I had heard something like that.“
Reflections like Irene’s come flooding into her inbox, and from here her Italian journey begins, in search of that Italian-ness and those memories evoked by people. Irene Ferri’s archive is now full of shots that are sometimes romantic, sometimes more ironic, telling Italy through the eyes of those who love it, from near or far. From the laundry spread out in the sun to the rosary swinging from the rearview mirror. From set tables to somewhat improvised soccer fields.
Below are some of the photographs, accompanied by the suggestions received.
“The local markets, the stalls, the people shouting, the scents assaulting you, tasting a strawberry and then buying a box.” Marta“The smell of laundry hung out in the sun mixed with the heady scents of the oven, and of Sunday lunch invading the squares from the windows of the houses….” Stefania“Since I left Italy I feel more connected to her. As they say, when you lose something you understand its importance! If I close my eyes, I can “teleport” to my grandparents’ house by the sea. In the morning, Dad would leave early to go and plant the umbrella in the front row. I love to sit under the big palm tree in the garden with the awning as blue as the sea. Grandpa, after sunset would start looking for tellinis, we would watch him from the shore.” Martina “What ties me to my country is the possibility of saying to a shopkeeper, “I’m 80 cents short, I’ll bring it to you tomorrow,” and hearing back, “Don’t worry! And that we don’t have to see each other anymore?!” Cettina “Italy is that place where the sacred and the profane meet. A statue of the Virgin guarding a soccer field in a sultry hallway in Scalea, collections of spiked clubs for sale next to souvenirs of the relics of St. Francis in the alleys of Assisi, models parading in front of Lecce Cathedral.” Manuela “The bag of fresh vegetables from the garden and the jars of preserves that my aunt and uncle hang on my doorknob when I am away. Sometimes flowers and slices of fragrant apple pie also sprout from in there, and when I get home and find it hanging there waiting for me, I already know it will be an evening of beautiful and warm thoughts.” Alessandra “Summers spent in Scauri, reading the “Cioè” magazine under the beach umbrella and falling hopelessly in love with the kids playing foosball on the lido.” Serena “For me, Italy is the Rustichella at the autogrill on car trips with my father, Edoardo Bennato’s ‘puppet without strings’ record on loop at full volume throughout the trip.” Ginevra
