Ava Nirui, best known as avanope thanks to her Instagram profile, is a writer, photographer, ‘objects maker’ and, currently, Helmut Lang’s social and digital editor, a well-known fashion house.
At least this is how she described herself on her site and surely corresponds to truth, but if you know her it is probably for those objects that she makes and have drawn attention from the first moment.
The shoes made with coca cola cans? The Prada T-Shirts with Spice Girls? The Juicy Couture Sweatshirt with the Mean Girls Trio?
All her creations.
But what I want to talk about today is a project that she has done with Alex Lee for Nike and for the Air Max 30th anniversary.
Probably, if you live in NY or follow her Instagram profile, you’ve already seen it, but it’s worth repurposing it again.
Starting with original sneakers models, including the Air Max 95 and 97, and the official campaigns, the creative duo reinvented claims, patterns, materials and colors, giving an original touch, and even a little splatter, to the sportswear giant brand.
Brand that did not disdain the thing, indeed, everything could be done precisely because of its approval.
Here are the 9 pairs of sneakers, with their campaign, that they recreated.
