After the FW25 Superstar Campaign, adidas Originals and AW LAB are back with a new drop: the SMU’s Q4 Campaign, available since yesterday, October 9. Once again, the heart of the project is authentic streetwear, crossing cities, cultures, and generations with the same energy.

The collection introduces new color combinations and reinterpreted silhouettes, with a focus on tracksuits in never-before-seen shades and terrace sneakers, a direct nod to the ’90s. The palette plays with vivid contrasts and warmer tones, designed to bring power and intensity to nighttime looks.

As with the previous launch, the campaign unfolds in Milan, Barcelona, and Naples, cities that symbolize European urban culture. Each setting redefines the garments according to its own rhythm and language, showing how the same product can tell ever-new stories. A continuous dialogue between heritage and innovation, consolidating adidas Originals as the emblem of effortless originality, able to look to the future without losing its DNA.