If music fills your days and you always have a keen eye for style, IS ME – Music Edition 2021 is the perfect opportunity to make a difference and show off your talent.
After the huge success of the previous editions, the talent that combines music, streetwear and art, conceived by AW LAB, presented in collaboration with Fandango Club Creators and powered by PLUG-Mi, is renewed by raising the bar even higher.
IS ME 2021 will be broadcasted on MTV and streamed on NOW and will feature two special guest judges from the contemporary Italian music scene: Milanese rapper Ernia and Italian-Argentine DJ and producer Shablo.
But that’s not all! This year’s winner will receive a never-before-seen prize: the chance to travel to Dubai to perform on the main stage of SOLE DXB, one of the most eagerly awaited festivals of the year.
“We couldn’t be more excited about the creation of this new edition of AW LAB IS ME – Music Edition. We’re now in our fourth edition, but the basic idea hasn’t changed: what we want to do is amplify youth culture, give young talents a voice, a stage on which to perform and a unique opportunity to express themselves and compare notes with professionals in the sector. With MTV and SOLE DXB, we believe that the project has everything it takes to establish itself once again as a point of reference in the industry”, said Antonio Marrari, Head of Marketing at AW LAB.
Now for the practical information. Until 31 August, anyone who thinks he or she has what it takes to become the next IS ME winner can send a video of a performance on a base of their choice or on the beat that Shablo has created for the occasion and which can be downloaded HERE.
The best 8 will be selected, divided into two teams captained by Ernia and Shablo and will be the protagonists of 4 episodes that will tell their experience from the live battle to the grand final.
“IS ME powered by PLUG-Mi is a talent show aimed at all young people with an unbridled passion for music, live performances and a keen eye for style. The hybrid nature of the project, which originates from social networks and arrives on MTV, demonstrates once again how Fandango Club Creators is capable of proposing and creating formats with an international appeal, aimed above all at Millennials and Gen Z. IS ME is the perfect place for those who are aware of their talent and were just waiting for the right moment to show it”. –Domenico Romano, CEO of Fandango Club Creators
The setting for the event will be the nhow in via Tortona 35 in Milan, an exceptional location that, thanks to its spaces, designed by Italian architect and designer Matteo Thun, will link the world of music and art to Milanese design and lifestyle. And since the eye also needs its part, the event’s exceptional partners will be four iconic streetwear brands that will give character and style to all the protagonists: Converse, Diadora, New Era and Puma.
What are you waiting for? Participate now and become the winner of IS ME – Music Edition 2021!