“So good to bite”. With this sentence, we can summarize the new McDonald’s campaign appeared on the French streets by the agency TBWA Paris.

The Parisian agency and the famous chain have been collaborating for years now, for the McDonald’s NO LOGO campaign they have specially created the “bitten billboards”, three backlit billboards around the city of Paris that seems literally bitten.

Three of McDonald’s most popular products were chosen for the occasion: a bigMac, a cheeseburger and fries.

Each product was photographed in detail, in the foreground with the aim of making them immediately recognizable. To show how irresistible each product is, each billboard was bitten, leaving teeth marks, as if it were impossible to resist.